Firmele mici (cu cifra de afaceri sub 2 milioane de euro anual) angajeaza 60% din persoanele angajate in sistemul privat. Firmele mici au fost primele care au intrat in criza si sunt primele care ies din criza – flexibilitatea si dinamismul sunt atribute care le pastreaza spiritul competitiv. Despre aceste companii trebuie discutat cat mai mult in banking si pentru aceste companii bancile trebuie sa actioneze cat mai mult, de la tranzactii la linii de credit si la credite pentru afaceri.
Guy Kawasaki este unul dintre autorii mei preferati. Scrie despre business, despre social media si despre cum sa ai grija de clienti. Pe LinkedIn a postat recent un artcol despre firmele mici, “10 Ways That Small Businesses Can Enchant Their Customers”:
I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me. I love to find great products and services made by entrepreneurs who are trying to change the world. And I love to help small business owners because they aren’t flying around in corporate jets and lunching with investment bankers. I’d like talk about 10 ways that small businesses can enchant their customers. I define enchantment as the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial. Don’t you want your small business to more enchanting?
Detalii, aici.