Fiecare campanie de marketing pe care o derulam la Bancpost are o componenta puternica de Direct Mailing – prin posta si mai ales prin eMail.
Chiar in aceste zile avem o actiune prin care ne anuntam clientii PERSONAL BANKING si MASS-MARKET despre o promotie – o crestere cu 20% a soldului total al economiilor clientului poate aduce o super calatorie.
Campaniile de eMail sunt de mare ajutor, iar costurile sunt, evident, mici. Totusi, la fiecare campanie, ne lovim de cateva mituri si prejudecati.
Cei de la Hubspot au facut un infografic foarte bun in care evalueaza 7 mituri legate de eMail marketing:
- Consumers are drowning in email from trusted brands
- The best time to send emails is 3pm on Thursday
- You shouldn’t stop sending to “inactive” users after 6 months
- Consumers are trigger happy with the spam button
- If brands send more email, consumers simply ignore more
- Short email subject lines give better results
- Email ends up in spam folder because of subject lines.
Afla aici cum stau de fapt lucrurile.