Am gasit acum cateva saptamani articolul “Headline Hashtags & Other Tweetable Press Release Tips” pe blogul PR Newswire si, chiar de la inceput, ideea de a folosi citate si headlines “twitter-friendly” in comunicatele de presa mi s-a parut simpla si la indemana.
Cateva sfaturi extrase din articol, chiar aici:
- Try using a relevant and popular hashtag in a Tweet-ready headline – keep it to about 100 characters, and make it interesting.
- That obligatory quote? Craft it for Twitter by dropping the hyperbole and editing it down into a 100 character statement that makes a key point.
- Encourage tweeting by including the Twitter handle of anyone you quote in the press release.
- Don’t forget visuals. Twitter.com displays media in tweets, and we know that visuals do a great job of grabbing reader attention.
Sursa foto: TeachThought.