Unele studii arata ca, in medie, nivelul de atentie al unui adult este de 2.8 secunde
Acest aspect se observa foarte bine in social media. Avem nevoie de texte scurte ca sa cuprindem rapid un mesaj. Si mai bine, daca informatia este transmisa vizual, sansele de a procesa eficient ideile cresc foarte mult. 90% din informatia transmisa catre creier este absorbita vizual si asta spune totul.
Nevoia de a comprima si de a impacheta cat mai eficient se vede si in zona de “dezvoltare personala”. Literatura de “tip dezvoltare personala” si “motivationala”, are toate sansele sa se transforme astazi in literatura “tip postari motivationale”. Daca ne uitam la numarul mare de materiale de pe Facebook, Twitter, Google+ care contin imagini sau texte motivationale, atunci concluzia este clara: oamenii nu mai au atat de mare nevoie de carti de 250 de pagini – acum isi pot lua “doza” de inspiratie in cantitati mici si dese.
De la carti la citate motivationale
Trebuie sa recunosc ca si eu sunt am fost un fan al cartilor de dezvoltare personala. Am cumparat Anthony Robbins, Wayne Dyer sau Eckhart Tolle. Odata cu Kindle am cumparat si cele mai bune aparitii ale autorilor mei preferati in versiune ebook. Ajung insa destul de rar sa le deschid. Si eu imi iau doza de “inspirational” de pe social media. Cartile au fost inlocuite de citate motivationale.
Am facut mai jos un inventar citate motivationale, respectiv imagini motivationale preferate, asa cum le-am cules din social media. Nu am notat autorii, insa se pot regasi usor cu ajutorul Google. Important este mesajul, scurt si patrunzator – mi-as dori, ca om de marketing, sa pot scrie atat de concis continut pentru produsele si serviciile pe care le promovez.
Citate motivationale preferate
- Stop focusing on how stressed you are and remember how blessed you are.
- [Tweet “It is not what happens to you, but how you respond to what happens to you.”]
- Happiness comes more easily when you feel good about yourself without feeling the need for anyone else’s approval.
- Be nice to people on your way up because you might meet them again on your way back down.
- Give as much as you can, but don’t allow yourself to be used. Listen to others closely, but don’t lose your own voice.
- Say what you need to say. Speak your truth. There is no greater sadness than holding on to the words you never had the courage to speak.
- You can’t change how people treat you or what they say about you. All you can do is change how you react and who you choose to be around.
- Your value doesn’t decrease based on someone’s inability to see your worth. It’s their loss, not yours.
- When someone says, “You’ve changed,” it’s not always a bad thing. Sometimes it just means you stopped living your life their way.
- Never be ashamed of how you feel. You have the right to feel any emotion that comes to you, and to follow a path that makes you happy.
Imagini motivationale preferate
