“The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity.” Albert Einstein
When I am asked which is the most important competence of a marketeer, I always say: curiosity i.e. the ability to ask good, insightful questions. It is said that if you ask, you shall receive. You probably make use of high-tech, elaborate research techniques and methodologies. This is very good. However, the possibility of asking questions directly via face to face question and answers sessions unveils fantastic insights. (More …)