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	<title>Robert ZANESCU&#039;s Blog &#187; brand</title>
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	<link>http://zanescu.ro/blog</link>
	<description>&#34;Design is not about the money or keeping up with anyone else. It&#039;s about the story behind [your choices].&#34; — Nate Berkus</description>
	<lastBuildDate>Tue, 15 Jun 2010 09:47:48 +0000</lastBuildDate>
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		<title>Ce faci cand ai nevoie de informatie financiar-bancara?</title>
		<link>http://zanescu.ro/blog/20100615/ce-faci-cand-ai-nevoie-de-informatie-financiar-bancara/</link>
		<comments>http://zanescu.ro/blog/20100615/ce-faci-cand-ai-nevoie-de-informatie-financiar-bancara/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 09:47:48 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[Performanta]]></category>
		<category><![CDATA[banca]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[dobanda]]></category>
		<category><![CDATA[marca]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=779</guid>
		<description><![CDATA[Imi este greu sa disociez nevoile financiare personale si perceptia profesionala pe care o am despre industria financiar-bancara. Se intampla asa pentru ca acest domeniu este unul incarcat de emotii. Muncesc mult pentru banii mei si vreau sa le dau respectul cuvenit. Iubesc ceea ce fac si vreau sa am pentru asta cele mai bune [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Vanzarea personala pe baza de nevoi si abordarea consultativa</title>
		<link>http://zanescu.ro/blog/20100609/vanzarea-personala-pe-baza-de-nevoi-si-abordarea-consultativa/</link>
		<comments>http://zanescu.ro/blog/20100609/vanzarea-personala-pe-baza-de-nevoi-si-abordarea-consultativa/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 20:55:24 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing intern]]></category>
		<category><![CDATA[vanzari]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[eficienta]]></category>
		<category><![CDATA[Performanta]]></category>
		<category><![CDATA[pret]]></category>
		<category><![CDATA[valoare]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=763</guid>
		<description><![CDATA[Pe link-ul urmator, un extras din cartea “Exponential Selling” Sandy Vaci. Capitolul se numeste “Needs-based personal selling and the consultative approach”. Click pe Chapter 3 &#8211; Sandy Vaci, Exponential sales.
Pentru detalii privind autorul, Sandy Vaci, urmariti interviurile realizate cu el in blog post-urile din 1 Iunie si 2 Iunie. Iar pentru cititorii acestui blog care vor sa [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>40 € discount</title>
		<link>http://zanescu.ro/blog/20100607/40-e-discount/</link>
		<comments>http://zanescu.ro/blog/20100607/40-e-discount/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 22:41:46 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[vanzari]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consum]]></category>
		<category><![CDATA[consumator]]></category>
		<category><![CDATA[criza]]></category>
		<category><![CDATA[eficienta]]></category>
		<category><![CDATA[responsabilitate]]></category>
		<category><![CDATA[valoare]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=708</guid>
		<description><![CDATA[﻿﻿﻿Pentru cei care vor sa participe la workshopurile prezentate in blog post-urile din 1 Iunie si 2 Iunie pe http://www.zanescu.ro/blog, Business Review ofera un discount de 40 de EURO la valoarea listata pe site-ul lor. Click pe linkul urmator, in pagina Register, si introduceti in campul “Discount code” textul Robert Zanescu. Asfel, oricare a fost optiunea marcata in campurile [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>O prima sansa &#8211; brandul turistic al Romaniei</title>
		<link>http://zanescu.ro/blog/20100603/o-prima-sansa-brandul-turistic-al-romaniei/</link>
		<comments>http://zanescu.ro/blog/20100603/o-prima-sansa-brandul-turistic-al-romaniei/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:44:54 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing intern]]></category>
		<category><![CDATA[Performanta]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[comunicare]]></category>
		<category><![CDATA[consumator]]></category>
		<category><![CDATA[eficienta]]></category>
		<category><![CDATA[valoare]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=605</guid>
		<description><![CDATA[Cosmin Alexandru posteaza astazi pe blogul lui un articol excelent publicat in Revista 22: &#8220;O prima sansa&#8221;. Articolul surprinde un aspect foarte important in definirea unui brand, in special in zona de servicii: articularea coerenta a brandului in fiecare punct de interactiune al brandului cu consumatorul. Comentariul meu la acest post pe blogul lui Cosmin propune [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Razorfish Outlook Report 2010</title>
		<link>http://zanescu.ro/blog/20100526/the-razorfish-outlook-report-2010/</link>
		<comments>http://zanescu.ro/blog/20100526/the-razorfish-outlook-report-2010/#comments</comments>
		<pubDate>Wed, 26 May 2010 20:31:12 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[eficienta]]></category>
		<category><![CDATA[interactiune]]></category>
		<category><![CDATA[on-line]]></category>
		<category><![CDATA[valoare]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=438</guid>
		<description><![CDATA[Pe http://www.manafu.ro un link foarte util catre &#8220;The Razorfish Outlook Report 2010&#8243;.
Un paragraf extras din acest raport:
New ways to think about media investments
The media department’s job has changed. In the past, media was a job focused, in part, on the purchase of media. While that is still true today, the growth of social media in particular has altered the role [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing inseamna a vinde, la cat mai multi oameni, cat mai des cu putinta</title>
		<link>http://zanescu.ro/blog/20100526/marketing-inseamna-a-vinde-la-cat-mai-multi-oameni-cat-mai-des-cu-putinta/</link>
		<comments>http://zanescu.ro/blog/20100526/marketing-inseamna-a-vinde-la-cat-mai-multi-oameni-cat-mai-des-cu-putinta/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:25:37 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Performanta]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[consumator]]></category>
		<category><![CDATA[eficienta]]></category>
		<category><![CDATA[interactiune]]></category>
		<category><![CDATA[valoare]]></category>
		<category><![CDATA[vanzari]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=405</guid>
		<description><![CDATA[Acesta este crezul meu. Aceasta este religia mea.
Iar atunci cand oamenii care au contribuit la convertirea mea sunt in oras, simt nevoia sa impart aceasta bucurie.
In curand vor avea loc doua seminarii tinute de un profesionist in marketing si vanzari, un leader de exceptie, Sandy Vaci. Am avut ocazia sa lucrez cu Sandy la Raiffeisen [...]]]></description>
		<wfw:commentRss>http://zanescu.ro/blog/20100526/marketing-inseamna-a-vinde-la-cat-mai-multi-oameni-cat-mai-des-cu-putinta/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing 360: un eveniment despre consumatori, clienti si furnizori</title>
		<link>http://zanescu.ro/blog/20091120/marketing-360-un-eveniment-despre-consumatori-clienti-si-furnizori/</link>
		<comments>http://zanescu.ro/blog/20091120/marketing-360-un-eveniment-despre-consumatori-clienti-si-furnizori/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 22:55:31 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performanta]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumator]]></category>
		<category><![CDATA[criza]]></category>
		<category><![CDATA[eficienta]]></category>
		<category><![CDATA[marca]]></category>
		<category><![CDATA[obiective]]></category>
		<category><![CDATA[valoare]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=187</guid>
		<description><![CDATA[Mi-am petrecut ziua de 19 Noiembrie 2009 la Crowne Plaza la MARKETING 360, un eveniment organizat excelent de catre Evensys. S-a discutat despre marketing eficient in timp de criza, despre cum sa gandim strategia de marketing pentru 2010 si despre provocari si oportunitati in marketing si publicitate. Evenimentul a fost completat cu o sesiune despre [...]]]></description>
		<wfw:commentRss>http://zanescu.ro/blog/20091120/marketing-360-un-eveniment-despre-consumatori-clienti-si-furnizori/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pantera, fluture, delfin. Segmentare &amp; strategie vs. mii de minute gratis?</title>
		<link>http://zanescu.ro/blog/20091105/pantera-fluture-delfin-segmentare-strategie-vs-mii-de-minute-gratis/</link>
		<comments>http://zanescu.ro/blog/20091105/pantera-fluture-delfin-segmentare-strategie-vs-mii-de-minute-gratis/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 22:25:40 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performanta]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campanie]]></category>
		<category><![CDATA[consumator]]></category>
		<category><![CDATA[eficienta]]></category>
		<category><![CDATA[oferta]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[schimbare]]></category>
		<category><![CDATA[segmentare]]></category>
		<category><![CDATA[telefonie]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=174</guid>
		<description><![CDATA[Confuzia din viata politica a Romaniei avea pana nu demult un echivalent in viata de business: miile de minute, SMS-uri, vedete sau telefoane mobile la 1 euro bucata aruncate in stanga si in dreapta de catre operatorii de telefonie mobila.
Lupta este dura pe o piata de 4 miliarde de euro, pentru un consumator ce pare [...]]]></description>
		<wfw:commentRss>http://zanescu.ro/blog/20091105/pantera-fluture-delfin-segmentare-strategie-vs-mii-de-minute-gratis/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ce inseamna valoare pentru consumator si cum sa castigi din asta?</title>
		<link>http://zanescu.ro/blog/20091019/ce-inseamna-valoare-pentru-consumator-si-cum-sa-castigi-din-asta/</link>
		<comments>http://zanescu.ro/blog/20091019/ce-inseamna-valoare-pentru-consumator-si-cum-sa-castigi-din-asta/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 08:00:38 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[Distributie]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[buget]]></category>
		<category><![CDATA[cerere]]></category>
		<category><![CDATA[comunicare]]></category>
		<category><![CDATA[consum]]></category>
		<category><![CDATA[consumator]]></category>
		<category><![CDATA[interactiune]]></category>
		<category><![CDATA[levier]]></category>
		<category><![CDATA[magazin]]></category>
		<category><![CDATA[marca]]></category>
		<category><![CDATA[pret]]></category>
		<category><![CDATA[profitabilitate]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[utilitate]]></category>
		<category><![CDATA[valoare]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=146</guid>
		<description><![CDATA[
Articol aparut in revista MARKET (Octombrie 2009).


Am avut nevoie cu totii de un an ca 2009 pentru a intelege cu adevarat ca pana cineva nu vinde ceva, nimic nu se intampla. In ultimii ani, datorită cresterii economice, se “cumpara” si in consecinta nu trebuia sa depui eforturi sa vinzi. In ultimii ani, de mult prea [...]]]></description>
		<wfw:commentRss>http://zanescu.ro/blog/20091019/ce-inseamna-valoare-pentru-consumator-si-cum-sa-castigi-din-asta/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;how to spend it&#8221; sau angajamentul unui brand premium in vremuri de criza</title>
		<link>http://zanescu.ro/blog/20091004/how-to-spend-it-sau-angajamentul-unui-brand-premium-in-vremuri-de-criza/</link>
		<comments>http://zanescu.ro/blog/20091004/how-to-spend-it-sau-angajamentul-unui-brand-premium-in-vremuri-de-criza/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 09:34:51 +0000</pubDate>
		<dc:creator>Robert ZANESCU</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performanta]]></category>
		<category><![CDATA[audienta]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[criza]]></category>
		<category><![CDATA[on-line]]></category>
		<category><![CDATA[premium]]></category>
		<category><![CDATA[presa]]></category>
		<category><![CDATA[pret]]></category>

		<guid isPermaLink="false">http://zanescu.ro/blog/?p=115</guid>
		<description><![CDATA[
Financial Times relanseaza astazi situl http://www.howtospendit.com. Este o miscare indrazneata, o investitie considerabila intr-un sit extraordinar.
Design, navigare si o abordare creativa a publicitatii. Cei de la FT demonstreaza ca inteleg si indraznesc sa relanseze un brand premium intr-o perioada in dificila pentru consumator si pentru presa. FT integreaza inspirat experienta brandului off-line in on-line. Iar [...]]]></description>
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		<slash:comments>1</slash:comments>
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